1999 — START
Entered the industry as an IT webmaster. At PTeK Korea, a global messaging company, and the R&D Lab of Shinan IT, I learned how systems and user interfaces operate together. This was the foundation of a director who speaks both code and design fluently — orchestrating, not executing.
2012 — FOUNDED
Founded Lee & Company. Using infographics as the core language, I have led digital brand projects across all industries — from public agencies (National Tax Service, Ministry of Education, MOSF, MOEL) to enterprises (Binggrae, Pulmuone, AmorePacific, Samsung SDS, KDB Life).
2017 — NATIONAL
Won the design direction contract for Korea's 19th Presidential Election. A national-scale project of USD 750K+ delivered within 2 months. The ‘Beautiful Election’ identity was the outcome, and has since become the standard visual asset of the National Election Commission of Korea.
2023 — LUXURY
Leading CHANEL's global meetings and North Asia branding. It is uncommon for the world's most conservative luxury maison to entrust headquarters design and event operations to an external director. The 4-year ongoing engagement may be the most accurate letter of recommendation.
From strategy to design, development, content, and operations — a single director takes responsibility end to end. That is the fastest, the most consistent, and the safest.
